![](https://cdn.myportfolio.com/45c6d359-e42f-4351-bd9e-e382225e784e/02d52abe-078c-47ec-ae47-2022c4ebe8f5_rw_3840.png?h=2afa3588cf32c25965e6fcd2057aa6be)
I challenged myself to design the brand identity of a company that wants to install a network of chargers targeted at the everyday audience, city living, busy town centres and high streets. The brand needs to be approachable for a wide age range, the brand wants to keep the 25-54 year olds that make up 46% of the audience who buy electric cars but also want to target the other 54% which is 55 and over.
![](https://cdn.myportfolio.com/45c6d359-e42f-4351-bd9e-e382225e784e/af2b0003-2f1a-49ff-a4a5-3bfc9bfbda7a_rw_1920.gif?h=b31e3439fb9ac6be9e53abde81dac188)
![](https://cdn.myportfolio.com/45c6d359-e42f-4351-bd9e-e382225e784e/879553d1-3cee-42c5-a246-631bc378dd7c_rw_3840.png?h=f624536dc92f6079b4e9edafa0d15700)
![](https://cdn.myportfolio.com/45c6d359-e42f-4351-bd9e-e382225e784e/3f537782-5f2e-4ed1-9add-f10bc8b01ab6_rw_3840.png?h=a39092b213e4851e2fb59af66f88c70f)
![](https://cdn.myportfolio.com/45c6d359-e42f-4351-bd9e-e382225e784e/db21b01a-5d40-4a17-a7cc-04bff02668ec_rw_3840.png?h=7e0c274ecfc91594a44b433783d7c25f)
![](https://cdn.myportfolio.com/45c6d359-e42f-4351-bd9e-e382225e784e/8fe248ab-1524-432c-a469-691ad25688bf_rw_3840.png?h=1c5ae0e9f312b95da269f6840b0d4781)
![](https://cdn.myportfolio.com/45c6d359-e42f-4351-bd9e-e382225e784e/a33060b7-caae-4669-b781-c3059778e262_rw_3840.png?h=ef239a7e7bf0243de2bcbe52b635d1a2)
![](https://cdn.myportfolio.com/45c6d359-e42f-4351-bd9e-e382225e784e/5ccda8d0-5375-41bc-926c-c09b2b3ec9a1_rw_3840.png?h=62a1fde25e1d8ce8bf88ef16da7d48d0)