D&AD New Blood 2021 - Duolingo x Netflix
I had the joy of working with Lena Brewster and Lucy-Anne Burman-Smith. With 40% of young people put off from learning a language due to the difficulty of remembering vocabulary, it was clear that there needed to be an easier way to approach learning. This project targeted the generation of multi-taskers and binge watchers, linking your Duolingo account with Netflix lets you watch your favourite shows in different languages but get rewarded. Who knows, you might learn something. 

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